HERE FOR YOU.
Meet the team building the most-evolved DMS catering solely to boat dealership business growth.
Built for dealers who like it SIMPLE.
One consolidated, mobile, real-time system to make life easier, more flexible, and successful.
Once upon a time, we were a boat dealership, struggling with the ‘good-to-have’ growth problem. Needing a way to remotely track and leverage all our people and resources, we partnered with advanced development engineers to create a solution that would work not only for us, but for any dealership wanting to expand and grow while keeping things hassle-free. Hard-won experience gave us the ability to offer today’s DMS that accelerates team performance, sales, and profits—while keeping everyday management SIMPLE for you.
Meet The Crew
Joseph discovered early-on the power of technology and automation through coding.
He was IT manager at a fast-paced, growing boat dealership for 8 years + an entrepreneurial business owner for 15.
He believes automation can simplify the daily activities at any dealership and provide powerful data for decision making.
F & I
Jennifer cares about family, loves her co-workers and enjoys interacting with customers.
With 15+ years of finance experience and customer service, she’s inspired every day.
Why? Because working with a team where everyone has a true passion for what they do rocks.
Alex started his love affair with computers 25 years ago playing Mathblasters on Windows 95.
He’s developed camera systems for the US Airforce and his systems are used to protect high-value government assets.
He loves watersports and always pushing the boundaries of tech—so DA is the perfect fit.
Travis is never bored. Working with cutting-edge tech to solve interesting, complex problems keeps him happy.
As our crew has grown, Travis has driven and refined our solution’s technical design from the start.
He’s a talented, faithful, relaxed guru leading an intelligent and motivated technology team.
Marcus started programming as a 15-year old athlete.
Lucky for us, he never, ever stopped. Before boats, Marcus developed web apps and business software for healthcare, real estate, and the chemical industry.
He enjoys our laid-back culture and the steady, fast-paced stream of difficult problems to solve here.
Justin drives our product vision and ensures clients have the right tools they need at their fingertips.
Always learning, always improving, he’s passionate about software design, user experience, and information security.
Tech never stops changing and Justin enjoys bringing its modern power to the Marine industry.
Hannah was literally raised in a dealership, as her family owned one for over three decades!
If she can save an owner time, money, and help build profit in the long run, she absolutely will.
As our 4th employee, Hannah’s seen our team evolve, and brings her extensive OEM and dealer experience to play every day.
JR SOFTWARE DEVELOPER
Josh came to software after an early career as a travel agent who felt a strong pull toward tech.
A motivated self-starter, he’s pumped to try something new, which he gets to do every day here.
Josh likes our team because he finds everyone very collaborative and we have a great product!
Madison studied mechanical engineering in college before discovering her coding superpower.
With perfect scores on all her assignments and tests, she studied data analytics abroad and is now SAS certified.
Madison is at home with our developer team because of how we all support each other to succeed.
Joe enjoys fun and challenging problems to solve at work, plus easy to work with co-workers.
He has a real passion for process automation and continuous integration and deployment.
With 8 years of QA experience, Joe drives quality on our dev team while automating testing and tedious processes.
Phil is a self-proclaimed small-town Ohio boy who loves boats, his wife, and daughter, Sofia.
Before manning our net core webserver back end and Jira board, he was a mechanic, parts guy, purchaser, and junior dev.
Phil says he loves getting to work at DA with a lot of passionate people on interesting projects.
Geeth feels our workspace beside the river is very peaceful as he gets ‘head to toe’ in projects going live.
Inspirational keys for him here include strong goals, collaboration, and the quality of work achieved by his team.
Geeth is known for his zeal of learning—from Data Science and DevOps to earning his Masters.
F & I DIRECTOR
Scott came to us with a dozen years of sales, training, and finance dealership experience.
A self-motivated innovator, he has a record of productive relationships and problem resolution.
Motivated by working with others who are devoted to sales and service success, he enjoys helping dealerships improve.
Wesley enjoys working with a smart and dedicated team on the daily challenges a modern, dynamic software platform offers.
An advocate for open source tech, he’s an enthusiastic Linux user/admin, and a big fan of automating anything digital.
Currently, Wesley’s knowledge and experience are helping modernize and expand our digital infrastructure.
SR FINANCE ACCOUNT MANAGER
Dustin enjoys his job talking with people from all over the country, building relationships.
A dad to three kids, he values collaboration and feels we’re a great group unafraid to help out.
Passionate about finance, he finds math to be easy and professes numbers are one the only things that can not lie.
Ben is a seasoned IT professional with 20+ years of experience.
He’s a father of 5 who enjoys spending quality time with his family.
At work, he enjoys learning new skills and techniques. He feels DA’s great because we’re all willing to jump in to offer suggestions and solve problems collectively.